COPYWRITING
We are copywriters for small to medium sized businesses in Yorkshire and the UK
It's both what you say and the way that you say it that gets results. Copywriting is undoubtedly one of the most important aspects of any design yet it is often overlooked. The language, tone and content used will make the difference as to how long attention somebody gives your website or brochure etc and the extent to which they empathise with your brand and ultimately any action they then take.
Copy needs to be concise, punchy and in a relatively informal style. You need to focus on the benefits and relate to your readers, engage them, draw them into the site and then sign them up. Oh and then there's those fickle search engines to consider as well!
Our copywriters can create, re-work or edit your copy to ensure its targeted, engaging, keyword rich and position your brand in the right way.
So if you're looking for the right words, get in touch. However if you want to write the copy yourself may we offer the following advice. If you're writing anything for your company, don't just write a huge list of facts and figures and expect people to be enamoured with your cleverness. It's OK to include a few choice morsels of information, but keep them quick, to the point and surround them with witty, engaging and (maybe) controversial snippets of prose. Don't, whatever you do, write facts in the form of a long (and probably boring) list.
You are likely to do more harm than good if you try and promote your business with badly written content (fact)
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